About Us
I’ll be honest with you, I struggled to master manual photography. Between work, family, and a social life, I rarely had my camera with me enough to actually "train my eye" for aperture and shutter speed.That’s when I had my lightbulb moment: What if you could measure light everywhere you go? What if there was a discreet tool you could wear daily, like a watch, to sharpen your technical skills even when your camera is at home?I had the vision, but I didn’t have the skills. Enter Eddie, a long-time friend from university, also a Star Wars fan but more importantly a talented engineer. Together, we founded Increment Labs.
The Journey
We spent months interviewing everyone from hobbyists to seasoned professionals. The consensus was clear:
For Beginners: A learning tool and confidence-builder for learning manual settings.
For Pros: It’s a streamlined alternative to bulky light meters and accessories.
The Result
After 18 months of rigorous development and prototyping, we’ve built the world’s first dedicated watch brand for photographers. Every detail, from sensors, design to packaging was designed with photographers in mind. The only watch a photographer would ever need.Now, we’re ready to bring this to life. We’ve done the homework and the prototypes are ready. All we need is you.Join our VIP list today to be part of our upcoming Kickstarter launch. Let’s make this a reality together.